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Spring Brand Awareness
activeGreenfield Co. · Mar 1 – Mar 31, 2025
Budget utilization
$18,420 / $25,000
74% spent
Impressions
1,240,000
Clicks
38,200
CTR
3.08%
Conversions
1,420
CPA
$12.97
ROAS
4.2x
Daily Performance
Ad Group Breakdown
| Ad Group | Spend | Impressions | Clicks | CTR | Conversions | CPA |
|---|---|---|---|---|---|---|
| Brand Keywords | $5,200 | 320,000 | 12,800 | 4.00% | 520 | $10 |
| Competitor Terms | $4,800 | 280,000 | 8,400 | 3.00% | 310 | $15 |
| Display — Interest | $4,600 | 420,000 | 10,200 | 2.43% | 340 | $14 |
| Social — Lookalike | $3,820 | 220,000 | 6,800 | 3.09% | 250 | $15 |
Conversion Funnel
Impressions1,240,000
Clicks38,200
-96.9%
Leads4,860
-87.3%
Conversions1,420
-70.8%
Demographics
Age
18–2414%
25–3432%
35–4428%
45–5416%
55+10%
Devices
Desktop48%
Mobile42%
Tablet10%
Regions
Northeast34%
Southeast22%
Midwest18%
West16%
Southwest10%